About
I work across research, strategy and design to help shape products, services and experiences that are human-centred and grounded in context. I think in terms of impact, not screens.
From the US to Africa, I’ve worked across six continents, designing in sectors like health, finance, sustainability and mobility. I’m comfortable moving between disciplines — from early research and framing, to concept development and delivery.
Here’s the path that’s brought me here.
Daylight Design
Jul 2022 — Mar 2025
At Daylight, I learned how to move from insight to implementation without losing sight of people. I worked across regions, from China to the US and across sectors like health, finance and social impact — often in complex or unfamiliar contexts. I was lucky to do this alongside some of the sharpest minds in the human-centred design space.
Something Somewhere
Jan 2022 — Present
I co-founded Something Somewhere with Aisling Murphy as a side project to bring design to community-led nonprofits around the world. From Malawi to Colombia to Tobago, we co-design with limited resources, moving from research to implementation in under nine weeks. These projects teach me to adapt, scale back and design solutions that really last.
wove & AAD
Sep 2019 — Jan 2022
I began my career in design at wove & AAD, working on brand, service and experience projects for Irish businesses and cultural organisations.
It’s where I learned to untangle knotty problems, to work from the inside out and design with clarity and care. wove’s culture of learning and knowledge sharing continues to shape how I work today.
T-shaped design hybrid
Expanding my toolbox helps me approach every problem from many angles and through many lenses.
— Human-Centered Design
— Design Research
— Synthesis and Ideation
— UX/UI Design
— Digital Design
— Strategic Design
— Innovation
— Service Design
— Brand + Communication Design
— Workshop + Co-creation Facilitation
— Project Managment
Education
Dún Laoghaire Institute of Art, Design & Technology (IADT)
Visual Communication Design (BA)
2015 – 2019
First-Class Honours
Service Design: How to Design Integrated Service Experiences — IDF
Experience
Corbin Local Wildlife Non-profit in Tobago
Researcher & Designer | Something Somewhere
April – June 2025
Daylight Design Global design and innovation consultancy
Researcher & Designer
July 2022 – March 2025
BOUNCE Design event in Trinity College, Dublin
Speaker (alongside Ash!)
January 2025
Fundación Montecito Non-profit in Colombia
Researcher & Designer | Something Somewhere
October – November 2023
Clean & Proud Non-profit in Malawi
Researcher & Designer | Something Somewhere
February – April 2022
wove Innovation, strategy & design consultancy
Brand & Service Experience Designer
December 2019 – January 2022
AAD Brand, digital & communication design agency
Design Internship
September 2019 – December 2019